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The Long Tail review

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Overview

The Long Tail

Read full review Rate this product
Editors rating
Rating: 8.0
Verdict

Online businesses can make a far wider range of products available than bricks-and-mortar ones, so long as they provide efficient search and can easily source the obscure stuff. This influential book describes the wider implications of this straightforward-sounding concept.

Typical price

£ 17.99